Say Hello to a Modern Rewards Mall
A modern Rewards Mall is an integral part of all rewards and recognition programs. The industry has come very far from the offline, manual rewards programs of the past, like the Green Shield Stamps of the mid 20th century.
As a leading provider, we invest in the modernization of our rewards mall to make it more convenient, easier to shop, and help users feel more rewarded! Modern rewards malls are an experience-driven marketplace that empower recipients with choice, relevance, and convenience.
This is what our new Rewards Mall intends to do.
Choice Increases Perceived Value
One of the most convenient features of our new rewards mall is the wide variety of options provided. From flexible physical and digital prepaid cards to brand-name merchandise and even your own swag, this new mall gives recipients the freedom to choose a reward that resonates with them on a deeply personal level. This transfer of autonomy transforms the reward from something transactional into something personally significant.
Every time I wear my Bugs Bunny Jordan 8s, I think about the “Rockstar Award” from Dash Solutions that funded them, down to the cent. This is how an intrinsic value is created, because when people can select the reward they truly want, satisfaction and value both increase. That specific item was important to me, eliminating the risk of an irrelevant or unwanted reward. This makes the interaction very personal and incredibly memorable.
Experiences All Participants Deserve
E‑commerce has reshaped expectations around digital experiences. Employees, partners, and other participants now expect the same level of usability and convenience from their workplace tools. This new Rewards Mall offers a clean and intuitive design in all form factors like desktop, mobile, and tablet. And, it’s easier to navigate, with clear categories, a plethora of denominations, a functional search bar, and even a trending area for popular items across all clients.
These features adhere to a familiar shopping‑like environment that naturally encourages participants to explore, engage, and redeem frequently. When the experience feels seamless and enjoyable, participation rises, and so does the impact of the behaviors you’re incentivizing.
Ongoing Engagement, Not One‑Time Reward Moments
As mentioned above, rewards should not feel like one-and-done transactions. A Rewards Mall facilitates an ongoing engagement loop as an important complement to all recognition, channel incentives programs, and rebates programs. Participants can track their earnings, refill their prepaid options (if the program allows), monitor their balance, build toward a larger reward, and browse an up-to-date catalog.
This ongoing interaction reinforces the values and goals of the program throughout the year, not just during annual reviews or special campaigns. In other words, it promotes steady, goal‑aligned actions and supports lasting motivation rather than short-lived excitement.
Actionable Data and Insights
Beyond improving participant experiences, reward malls offer meaningful data that can transform how organizations approach rewards and recognition. Program administrators gain insights into:
- Popular reward categories
- Redemption patterns
- Budget usage
- Behavioral trends
This information empowers channel marketers and Human Resources teams to refine segmentation strategies, create targeted incentive campaigns, and allocate budgets more effectively. It also provides tangible indicators of program impact and ROI, which is mission critical for demonstrating value to stakeholders.
TLDR
We created and invested in a new Rewards Mall because it isn’t just a “nice‑to‑have” feature. It’s an essential component to any successful rewards and recognition program. By offering more choice, improving the user experience, and adding additional capabilities, engagement will rise, and perceptions will improve. This significantly enhances the strategic value of channel incentives and employee recognition programs, empowering these stakeholders to perform better, stay longer, and become loyal to your brand.
Written by: Juan Ortiz, Segment Marketing Manager
